Choose Love documentary

Brand image, art direction, collateral material, title design and crowdfunding campaign for Choose Love, a compelling and moving documentary that examines the scientific implications and values of forgiveness as well as the physical, mental and spiritual health benefits for individuals, relationships, and societies as a whole. Choose Love explores many different facets of forgiveness, addressing new scientific findings, and raising some important questions. The documentary describes a journey of transformation through growth in knowledge and awareness. The seeds of a new form of humanity are present in empathy, love, and the true character of forgiveness. Choose Love talks about this choice, accompanying the philosophical and spiritual aspects with new scientific insights. It gives voice to people who have made this journey and tells the stories of people throughout history who, despite everything, have chosen the path of forgiveness, such as the Aboriginal people from Australia. CLIENT: Thomas Torelli - Rome, Italy CREDITS: Creative Direction: Gabriela Ramirez Graphic design: Gabriela Ramirez Illustration: Sandra Equihua