Fondazione Monte dei Paschi di Siena

Fondazione Monte dei Paschi di Siena New brand, logo restyling and corporate collateral materials for the Monte dei Paschi Foundation, which is the foundation created by the oldest surviving bank in the world, Monte dei Paschi di Siena, whose origins date back to 1472. The restyling and brand design needed to reflect the history and tradition of the institution while embracing a more contemporary approach to their communication. CLIENT: Fondazione Monte dei Paschi di Siena CREDITS: Creative Direction: Mario Catoni Graphic design: Gabriela Ramirez Agency: Catoni Asssociati - Firenze, Italia