Il Sentiero della Gioia documentary

Brand image, graphic design, collateral material, title design and crowdfunding campaign supervision for the documentary film Il Sentiero della Gioia (Journey to Joy). Happiness has always been considered the ultimate goal of life, the goal to be achieved in order to consider oneself satisfied, and man has always wondered how to achieve it. The error is all in the premise, in the initial goal, the pursuit of happiness, precisely. We will never find it unless we choose it every day. Joy cannot be the end, but must be the means to achieve a full life. The film is a journey into this philosophy of life, told through the voices of experts and “ordinary” people whose studies and life paths show us how it is possible to turn difficulties into opportunities. CLIENT: Thomas Torelli - Rome, Italy CREDITS: Creative Direction: Gabriela Ramirez Graphic design: Gabriela Ramirez Illustration: Daren Magee